Featured Attribution 9 min
Most A/B Tests Cannot Detect a Real Win
Real winning lifts are tiny, but detecting them needs traffic most sites lack. Most A/B tests are underpowered. Test bigger and fewer, not more.
Read the guide → AI for Marketing Insights
AI marketing tactics, tools & playbooks
Deep dives and practical guides on putting AI to work across creative, attribution, automation, and growth.
Featured AEO/GEO 9 min
AI Engines Cite Pages That Don't Rank in Google
Getting cited by AI is not SEO with new keywords. The cited pages rarely rank, brand mentions beat backlinks, and structure beats keyword density.
Read the guide → Featured ChatGPT Ads 6 min
ChatGPT Ads Can Finally Prove They Drive Sales. Set Up the Tracking Before You Need It.
ChatGPT ads now support conversion tracking and CPA bidding. Set up the OpenAI pixel or Conversions API now to unlock the performance campaigns.
Read the guide →Latest articles
Creative 9 min
Creative Fatigue Is a Targeting Problem Now, and AI Is Making It Worse
Creative is the new targeting, it fatigues on a schedule, and ROAS warns you too late. AI makes the decay arrive faster, not slower.
Read the guide → Automation 6 min
Google Ads Will Spend Your CPA Surplus Starting August 17. Audit Before July 6.
Google's August 17 bidding change lets over-delivering Target CPA and ROAS campaigns drift toward their targets. Audit and reset before July 6.
Read the guide → Attribution 9 min
Your ROAS Measures What Ads Touched, Not What They Caused
Platform ROAS measures what ads touched, not what they caused. The worst overstatements sit in branded search and retargeting. Measure cause instead.
Read the guide → Automation 5 min
Meta Finally Attacked the Junk-Lead Problem. Most Advertisers Will Skip the Fix.
Meta shipped lead verification and instant Messenger chat for lead ads. Here is the setup most advertisers skip, and where AI closes the gap.
Read the guide → ChatGPT Ads 5 min
ChatGPT Ads Now Eats a 2-Million-Item Feed. Here's the One Claude Builds for You Tonight
OpenAI switched on product-feed campaigns in ChatGPT Ads. The feed is the creative: the field rules that get you surfaced, plus a free Claude skill that builds the feed.
Read the guide → Agentic Web 8 min
Bots Now Outnumber Humans Online: A Marketer's Playbook for the Agentic Web
Machines now generate more web traffic than people. What the agentic web changes for discovery, agent-driven buying, and measurement.
Read the guide → AI for Marketing Skills
Free Claude skills for marketers
Each skill turns a routine marketing job into one Claude run. Grab the free kit and install once.
Attribution
A/B Test Designer
A free Claude skill that sizes an A/B test, computes the sample and duration it needs, picks a defensible minimum detectable effect, and generates a bold challenger worth testing.
Get the free kit → AEO/GEO
AI Citation Optimizer
A free Claude skill that audits how often AI engines cite your brand versus competitors, maps each gap to a content, credibility or entity cause, and drafts the answer capsules and triples that get cited.
Get the free kit → ChatGPT Ads
ChatGPT Ads Conversion Event Mapper
Turns your funnel and offer into a ChatGPT Ads conversion setup, an event map, a Conversions API payload spec with hashed identifiers and dedup keys, and a pixel-versus-CAPI call per event.
Get the free kit → Creative
Creative Fatigue Monitor
A free Claude skill that scans your Ads Manager export by creative ID, flags fatiguing creatives with evidence, separates fatigue from saturation, and sets a refresh and spend-matched testing plan.
Get the free kit → Automation
Google Ads Target Reset Auditor
Audits a Google Ads export, flags budget-limited Target CPA and Target ROAS campaigns that are over-delivering, and recommends a reset target before the August 17 change.
Get the free kit → Attribution
Incrementality Test Designer
A free Claude skill that designs an incrementality test for any paid channel, picks matched control markets, sizes the holdout by power analysis, and reads the lift into iROAS, iCAC and a clear reallocation call.
Get the free kit → Automation
Meta Lead Triage
Scores your Meta lead-form leads against your ICP, returns qualify or disqualify with a reason, and drafts a first Messenger or WhatsApp reply in the lead's language.
Get the free kit → Feeds
ChatGPT Ads Feed Builder
A free Claude skill that turns your product catalog into a spec-compliant OpenAI ChatGPT Ads feed, plus a QA report of every row that would fail before you upload. Export your CSV, hand it to Claude, done.
Get the free kit →What is AI for marketing?
AI for marketing is the use of artificial intelligence to plan, create, target, and measure marketing work. In practice that means generating and testing creative, personalizing campaigns, automating repetitive workflows, and attributing results across channels. Used well, it helps small teams ship faster and make budget decisions backed by data rather than guesswork.
Key AI marketing terms
- Generative engine optimization (GEO)
- Structuring content so AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews can extract and cite it.
- AI attribution
- Using machine learning to assign conversion credit across the channels in a customer journey, instead of crediting only the first or last click.
- Marketing automation
- Software that runs repeatable marketing tasks, such as email sequences or lead routing, with little manual effort.
- Prompt system
- A reusable set of instructions that produces consistent, on-brand output from a generative AI tool.
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Frequently asked questions
Everything you need to know.
The AI for Marketing team: practitioners who test AI tools and tactics inside real growth and performance campaigns, then distil what works into a daily read.
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