The skill
Install once. Attach a Google Ads campaign export and get a ranked table of at-risk campaigns, the over-delivery gap, and a suggested reset target for each.
What's inside
Three files, one job: protect your efficiency
Built for performance marketers, not engineers.
Install guide
A two-minute setup, plus the exact columns to add to your export so the audit can judge every campaign instead of guessing.
Plan B prompt
No skills access? Paste the included prompt into any Claude chat with your export. Same scope filter, same math, zero setup.
How it works
Three steps, from a raw export to a ranked reset list.
Step 1Export your campaigns
Pull the Google Ads campaign table with bid strategy, target value, actual CPA or ROAS over 30 to 90 days, budget status, spend, and conversions.
Step 2Hand it to Claude
The skill filters to budget-limited Target CPA and Target ROAS campaigns, measures how far each beats its target, and checks the data is solid enough to trust.
Step 3Get a ranked reset list
Back comes a verdict per campaign, a money-exposure ranking so you fix the costly ones first, and a suggested new target you can apply before August 17.
No live connection to your ad account. You bring the export, the skill does the scope filter, the math, and the reset math. Nothing leaves your chat.
How to reset Google Ads targets before the August 17 change
On August 17, 2026, Google's Bidding Target Optimization change starts pulling budget-limited Target CPA and Target ROAS campaigns that have been over-delivering back toward the target you set. If your targets are stale, that means your CPA can creep up. This free Claude skill finds those campaigns in your export and tells you what to reset each one to.
What Bidding Target Optimization actually does
It is a backend change, not a toggle. It affects budget-limited campaigns on Target CPA or Target ROAS that have historically beaten their target. A campaign set to a 10 dollar Target CPA but delivering around 5 will start aiming closer to 10. The 10 versus 5 figures are Google's own illustration, not a measured result, but the direction is the point. Over-performance gets spent rather than banked, so a target you set loosely months ago becomes a liability.
How the skill finds your at-risk campaigns
It reads your campaign export and applies a scope filter first, only Target CPA and Target ROAS strategies, and only budget-limited campaigns, since those are the two conditions the change targets. For each one it measures the over-delivery gap, checks there are enough conversions to trust the number, and assigns a verdict of reset, watch, ok, or review. It ranks the reset list by money exposure, spend times the gap, so you handle the costly campaigns first.
What target it tells you to set
The corrected target locks in the efficiency you already have, with a little headroom so volume does not choke. For a campaign holding a 5 dollar CPA against a 10 dollar target, that means a target near 5 rather than the round number from launch day. You decide the headroom, the skill does the math and flags any campaign where it cannot safely recommend a tighter number.
Why now
Google ships the Bid Target Adjustment Tool on July 6 and the change lands August 17, a six-week window to act. The skill lets you see your exposure before the tool even arrives. The full background, including the two other June 15 bidding updates, is in the source article, Google Ads Will Spend Your CPA Surplus Starting August 17. Audit Before July 6.
Who it is for
Performance marketers and PPC teams running Target CPA or Target ROAS on Search, Shopping, or Performance Max, agencies auditing client accounts before the change, and anyone who set a target once and has not revisited it.